"When is the best time for maternity photos?" This is hands-down the most common question I get from expecting mothers booking their Hampton Roads maternity session. And it's a great question—because timing truly matters when it comes to capturing your pregnancy glow at its peak.
After photographing hundreds of maternity sessions over 10+ years in Hampton Roads, I've learned that the "best time" isn't just one answer. It's actually three answers: the best week of pregnancy, the best season for your session, and the best time of day for your shoot.
Get all three right, and you'll have stunning, comfortable portraits that capture this magical chapter of your life beautifully. Get the timing wrong, and you might be too uncomfortable, your bump might not show yet, or the lighting could be harsh and unflattering.
In this comprehensive guide, I'll break down exactly when to schedule your maternity session for the best results, with specific advice for Hampton Roads expecting mothers.
The Best Week of Pregnancy for Maternity Photos
Let's start with the most important timing factor: how many weeks pregnant should you be?
The Sweet Spot: 28-34 Weeks
The ideal window for maternity photos is between 28 and 34 weeks pregnant. Here's why this timeframe works so well:
- Your bump is beautifully defined: By 28 weeks, your belly has that gorgeous round shape that photographs beautifully
- You're still comfortable: You're not yet dealing with the extreme discomfort of the final weeks
- You have energy: Third trimester fatigue hasn't fully kicked in yet
- Swelling is minimal: Hands and feet typically aren't as swollen as they'll be later
- Flexibility: You can still move and pose relatively easily
The Perfect Week: 30-32 Weeks
If I had to choose the single best week for maternity photos, I'd say 30-32 weeks. This is the absolute sweet spot where:
- Your bump is prominent and round
- Your skin is glowing from increased blood flow
- You're not yet experiencing late-pregnancy discomfort
- You have plenty of time before baby arrives
- There's no risk of going into early labor during your session
Real example: One of my favorite Virginia Beach maternity sessions was with a mom at exactly 31 weeks. Her bump was absolutely perfect—beautifully shaped, not too big to be uncomfortable, but definitely prominent. She glowed in the golden hour light, and the photos turned out stunning. She later told me she felt her best at that stage, which definitely showed in the images.
Too Early: Before 28 Weeks
20-24 weeks: Your bump likely isn't pronounced enough yet for traditional maternity photos. While you may "feel" very pregnant, the camera needs a defined bump to capture. Exceptions include:
- You're carrying multiples (twins, triplets) and showing much earlier
- This is your second or third pregnancy and you're showing more
- You want to document your entire pregnancy journey with multiple sessions
24-27 weeks: Getting better, but still on the early side. Your bump is emerging but may not have that beautiful round shape yet. If you absolutely must shoot this early (maybe you're planning to move), go for it—but know that waiting a few more weeks would be ideal.
Cutting It Close: 35-40 Weeks
35-36 weeks: Still doable, but you're pushing it. At this stage:
- You may be very uncomfortable and swollen
- Energy levels are usually low
- You might need more breaks during the session
- Your bump is at its largest (which some moms love, others find too big)
37-40 weeks: I generally don't recommend scheduling maternity sessions this late because:
- You could go into labor at any time (and miss your session)
- Extreme discomfort makes posing difficult
- Swelling in hands, feet, and face is common
- Energy levels are at their lowest
- You'll likely want to reschedule, but might not have time before baby arrives
Important note: If you're past 34 weeks and haven't had maternity photos yet, don't skip them! Book ASAP. Late photos are better than no photos—we'll just work quickly and make sure you're comfortable.
Special Circumstances: When Timing Might Differ
Carrying multiples: If you're pregnant with twins or more, consider scheduling slightly earlier (27-30 weeks) as you'll likely be larger and more uncomfortable earlier than singleton pregnancies.
High-risk pregnancy: If you're on bed rest or have complications, discuss timing with your doctor first. We can often accommodate special needs or do a simple studio session that doesn't require much movement.
Planning multiple sessions: Some moms do an early session (20-24 weeks), a main session (30-32 weeks), and even a late session (37+ weeks) to document the entire journey. This is beautiful but not necessary.
The Best Season for Maternity Photos in Hampton Roads
Hampton Roads has four distinct seasons, and each offers unique opportunities for maternity photography. The "best" season depends on when you'll be 28-34 weeks pregnant, but here's what to expect:
Spring (March-May): Beautiful Blooms & Comfortable Temps
Why it's great:
- Comfortable temperatures: 60-75°F is perfect for outdoor sessions
- Blooming flowers: Cherry blossoms, azaleas, and dogwoods create stunning backdrops
- Fresh green foliage: Everything is vibrant and alive
- Golden light: Spring sunsets (7-8pm) are incredibly flattering
- Less humidity: More comfortable than summer for pregnant moms
Challenges:
- Rain can be unpredictable (have a backup plan)
- Pollen season may be tough if you have allergies
- Popular season means booking up fast
Best locations in spring: Norfolk Botanical Garden (cherry blossoms), First Landing State Park (blooming dogwoods), any Hampton Roads park with flowering trees
Summer (June-August): Beach Sessions & Long Days
Why it's great:
- Beach photography: Virginia Beach and Sandbridge are at their best
- Long daylight hours: More flexibility for session timing
- Warm water: If you want water shots, summer is your season
- Lush greenery: Everything is full and green
- Sunset timing: Later sunsets (8-8:30pm) work better for schedules
Challenges:
- Heat and humidity: This is the biggest concern—being pregnant in 85-95°F heat with 70%+ humidity is tough
- Afternoon thunderstorms: Common in Hampton Roads summers
- Sweat and makeup: Requires more touch-ups and setting spray
- Crowded beaches: Virginia Beach can be packed on summer weekends
Summer session tips:
- Schedule sunrise sessions (6-7am) when it's cooler
- Bring water and take frequent breaks
- Consider studio sessions with air conditioning
- Use waterproof makeup and strong setting spray
- Weekday beach sessions avoid crowds
Best locations in summer: Virginia Beach oceanfront (sunrise!), Sandbridge Beach, any location near water for cooling breeze
Fall (September-November): Peak Season for Maternity Photos
Why it's THE BEST season:
- Perfect temperatures: 65-75°F is ideal for pregnant comfort
- Beautiful foliage: Changing leaves create stunning warm-toned backdrops
- Golden light: Fall light is exceptionally warm and flattering
- Lower humidity: Much more comfortable than summer
- Gorgeous colors: Rust, orange, and gold tones complement maternity gowns beautifully
- Comfortable clothing: You can layer if needed
Challenges:
- Peak season = books up fast (schedule 4-6 weeks in advance)
- Shorter daylight hours than summer
- Weather can be unpredictable
Best locations in fall: First Landing State Park (fall colors), any Hampton Roads park with deciduous trees, fields with golden-hour light
Winter (December-February): Cozy & Uncrowded
Why it's underrated:
- No crowds: Beaches and parks are empty
- Dramatic skies: Winter clouds create moody, artistic backdrops
- Studio sessions shine: Climate-controlled comfort
- Soft muted tones: Winter light is soft and ethereal
- Availability: Easiest season to book last-minute
- Unique looks: Cozy sweaters, blankets, winter aesthetic
Challenges:
- Cold: Outdoor sessions require planning (hand warmers, robes between shots)
- Bare skin difficult: Flowy gowns and bare belly shots are uncomfortable outside
- Shorter days: Limited golden hour window
- Unpredictable weather: Rain, wind, occasional snow
Winter session tips:
- Choose studio sessions for comfort and flexibility
- If outdoor, bring robes and hand warmers
- Layer: wear a coat, remove for photos, put back on between shots
- Consider dramatic moody looks (jewel tones, blacks, deep colors)
Best locations in winter: Motiontography Suffolk studio (climate controlled!), covered locations, dramatic beach scenes (if you can brave the cold)
The Best Time of Day for Maternity Photos
Now that we've covered pregnancy timing and season, let's talk about the best time of day for your actual shoot. This matters MUCH more for outdoor sessions than studio ones.
Golden Hour: The Magic Time (Highly Recommended)
What is golden hour? The hour after sunrise and the hour before sunset when the sun is low in the sky, creating warm, soft, flattering light.
Why it's the best:
- Flattering light: Warm, soft glow makes everyone look beautiful
- No harsh shadows: Sunlight is diffused and gentle
- Dreamy atmosphere: Creates that ethereal, magazine-quality look
- Comfortable temperature: Cooler than midday (especially important when pregnant)
- Beautiful skies: Sunset colors add drama to backgrounds
Hampton Roads golden hour timing by season:
- Winter: Sunrise ~7am, Sunset ~5-6pm
- Spring: Sunrise ~6:30am, Sunset ~7-8pm
- Summer: Sunrise ~6am, Sunset ~8-8:30pm
- Fall: Sunrise ~7am, Sunset ~6-7pm
Sunrise vs. Sunset—which is better?
SUNRISE sessions (my secret weapon):
- Empty beaches and parks (you'll have Virginia Beach to yourself!)
- Softer, more ethereal light
- Cooler temperatures (huge benefit in summer)
- You're rested from a night's sleep
- Less wind typically
- Cons: Have to wake up early (5:30am in summer!)
SUNSET sessions (most popular):
- Warmer, golden tones
- More dramatic skies
- More convenient timing (no early wake-up)
- You have the day to prepare
- Cons: More crowded locations, can be windier
Pro tip: For Virginia Beach sessions, I almost always recommend sunrise (especially summer). You'll have the entire beach to yourself, the light is magical, and you won't be battling heat or crowds.
Midday (10am-3pm): The Challenging Window
Why midday is difficult:
- Harsh overhead light creates unflattering shadows under eyes, nose, chin
- Squinting from bright sun
- Hottest time of day (uncomfortable when pregnant)
- Washed-out colors in photos
- Difficult to get that dreamy, glowing look
When midday works:
- Overcast days: Clouds act as a natural diffuser—perfect light!
- Shaded locations: Forest paths, covered areas with even shade
- Studio sessions: Controlled lighting means time of day doesn't matter
Overcast Days: The Hidden Gem
Don't reschedule if your session day is cloudy! Overcast light is actually beautiful for maternity photos:
- Even, flattering light across your face
- No harsh shadows or squinting
- Colors look rich and saturated
- Comfortable temperature
- Creates soft, romantic mood
Only reschedule for: Heavy rain, thunderstorms, or extreme weather. Light clouds or drizzle? We can work with that!
Studio Sessions: Total Flexibility
One major advantage of studio maternity sessions at Motiontography: time of day doesn't matter. Our Suffolk studio has controlled lighting that creates beautiful, flattering portraits any time of day.
Studio session benefits:
- Book whatever time works for your schedule
- No weather concerns
- Climate-controlled comfort
- Consistent, dramatic lighting
- Privacy (no beach crowds!)
How Far in Advance Should You Book?
Timing isn't just about when to shoot—it's also about when to book your session.
Book During Your Second Trimester (Ideally)
When to book: 16-22 weeks pregnant
Here's why booking early matters:
- Prime dates fill up: Especially fall weekends and golden hour slots
- You get your preferred photographer: Don't risk your first choice being booked
- Less stress: One less thing to worry about in your third trimester
- Flexibility: More date options available
- Planning time: Gives you time to plan outfits, location, etc.
Booking Timeline Recommendations
- 4-6 weeks in advance: Minimum for booking, especially during peak season (spring/fall)
- 8-12 weeks in advance: Ideal—gives you plenty of choice for dates and times
- 3-4 months in advance: Book this early if you want a specific fall weekend or popular beach location
Last-Minute Sessions (2 weeks or less notice)
Life happens! If you're past 32 weeks and haven't booked yet, don't panic. Contact me immediately and we'll find a time that works. I keep some flexibility in my schedule specifically for last-minute maternity sessions.
Last-minute booking tips:
- Be flexible with dates and times
- Consider weekday sessions (more availability)
- Studio sessions are easier to book last-minute than outdoor
- Don't wait—every day counts when you're in your third trimester!
Creating Your Perfect Maternity Photography Timeline
Let's put it all together with a complete booking and planning timeline:
Week 16-20: Start Planning
- Research photographers (you found me—great start!)
- Look at portfolios and styles
- Calculate when you'll be 30-32 weeks
- Check the season you'll be shooting in
- Start a Pinterest board for inspiration
Week 20-24: Book Your Session
- Contact photographer and schedule your session
- Pay deposit to secure your date
- Discuss location preferences
- Ask about wardrobe options
- Calendar your session date
Week 24-28: Prepare
- Shop for or order maternity photo outfits (see our complete outfit guide)
- Coordinate partner/sibling outfits
- Book hair and makeup if desired
- Finalize location choice
- Confirm all details with your photographer
Week 28-32: Have Your Session!
- Get plenty of rest the night before
- Stay hydrated
- Arrive on time (or early for sunrise sessions!)
- Trust your photographer and enjoy the experience
- Celebrate this special milestone!
Week 32-36: Receive Your Photos
- Review your proofing gallery
- Select your favorites for editing
- Receive final edited images
- Order prints or albums if desired
- Share on social media (tag @motiontography!)
What If You're Already Past the "Ideal" Window?
Maybe you're reading this at 35 weeks thinking, "Oh no, I missed the window!" Don't worry—it's not too late.
If you're 35-37 weeks: Book immediately. We can still create beautiful photos, we'll just work quickly and efficiently to keep you comfortable.
If you're 38+ weeks: Contact me ASAP. We'll try to squeeze you in, but understand there's a risk you could go into labor before the session. Some moms are comfortable and glowing at 38-39 weeks—we can make it work!
If you delivered and missed your chance: Consider a newborn + fresh 48 session where we capture you with your brand new baby. It's different than maternity photos, but still incredibly special.
Real Client Stories: Timing Makes a Difference
Perfect Timing: Sarah's 31-Week Session
Sarah booked her Virginia Beach maternity session for exactly 31 weeks. She was feeling great, her bump was beautifully round, and we scheduled a sunrise session in late September (perfect fall weather). The temperature was a comfortable 68°F, we had the beach completely to ourselves, and the golden hour light was magical. She told me afterward it was the best she felt during her entire pregnancy. The photos reflected that—she looked absolutely radiant.
Too Late: Jennifer's 37-Week Session
Jennifer waited to book until she was 35 weeks pregnant. We scheduled for 37 weeks, but she was extremely uncomfortable by then—swollen feet, back pain, exhausted. We did the session and got some lovely photos, but she needed frequent breaks and told me afterward she wished she'd booked earlier when she was feeling better.
Last-Minute Success: Ashley's 33-Week Session
Ashley contacted me at 32 weeks, panicking that she hadn't booked yet. We found a weekday evening slot and did a beautiful sunset session at First Landing. While it was later than ideal booking-wise, she was still at a perfect pregnancy stage (33 weeks), and the photos turned out stunning. The lesson: Late booking is okay if you're still in that 28-34 week window!
Frequently Asked Questions About Timing
Can I have multiple maternity sessions?
Absolutely! Some moms do an early session (24-26 weeks) and a main session (30-32 weeks). This is beautiful if you want to document the entire journey. Just know the earlier session won't show as prominent a bump.
What if I'm having twins or multiples?
Schedule slightly earlier—around 27-30 weeks. Multiples pregnancies often deliver early, and you'll likely be more uncomfortable earlier than singleton pregnancies.
Should I schedule before or after my baby shower?
This is personal preference! Some moms like photos before the shower so they can display them at the event. Others prefer after so they're not stressed about getting photos back quickly. Ideally, schedule your session at your ideal pregnancy week (30-32) regardless of shower timing.
What if the weather is bad on my session day?
We'll monitor the forecast together. Light rain or clouds? We can work with it! Heavy rain, thunderstorms, or extreme weather? We'll reschedule. This is why booking with some buffer time before your due date is smart—we have flexibility to move if needed.
Can I schedule my maternity and newborn sessions together?
Yes! Many clients book both at once. We'll schedule your maternity session for your ideal week (30-32), and plan the newborn session for 7-14 days after your due date (knowing baby might arrive early or late).
Ready to Book Your Perfect-Timed Maternity Session?
Now you know exactly when to schedule your Hampton Roads maternity photos for the most beautiful, comfortable results:
- ✅ Pregnancy week: 30-32 weeks (28-34 weeks window)
- ✅ Season: Fall or spring for outdoor (but any season works!)
- ✅ Time of day: Golden hour (sunrise or sunset) for outdoor
- ✅ Book: 8-12 weeks before your ideal session date
Don't wait until it's too late! Maternity photos are a once-in-a-lifetime opportunity for each pregnancy. The memories you create will last forever.
Ready to book your perfectly-timed session?
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